Skip to content
Respect. Protect. Perfect.
Respect Your Every Style

Respect, Protect & Perfect Your Every Style

Your hair is a canvas you use to articulate your bold  and vivid approach to life. Introducing MADAM by Madam C.J. Walker and it’s NEW damage-defying Scalp to Strand System, a collection of 11 products, that gives you the freedom and the confidence to style how you want, when you want.

Our Inspiration

Our Inspiration

Madam C.J. Walker

Before there was Madam C.J. Walker there was Sarah Breedlove, an  ambitious and bold Black woman from the South born into freedom. It  wasn’t until circumstance, resourcefulness, and insight made their mark  on her life that she began to change— not just in name, but in trade and  mentality.

By 1906, the Madam C.J. Walker brand was born and life was breathed  into the space we so fondly know now as textured hair care with the  introduction of Madam C.J. Walker Wonderful Hair Grower. Madam C.J.  Walker was a maverick as she audaciously charting her own path  forward, carving out opportunities for herself and her fellow Black  women as a leader, activist, and philanthropist, and doing it on her own  ground.

MADAM by Madam C.J. Walker is inspired by the intrepid spirit of our  namesake, the first self-made female millionaire and a beauty empire  founder. We exist to herald this trailblazing legacy to the next generation. To every woman of color, charting your own path, with strands that tell  expressive stories- this is for you.

Healthy Scalp

Healthy Scalp

Stronger Hair

Stronger Hair

Unlimited Styling Possibilities

Unlimited Styling Possibilities

Our Products
MADAM by Madam C.J. Walker

Healthy Scalp

Wonderful Hair & Scalp Balm-to-Oil

BUY NOW

BUY NOW
Wonderful Hair & Scalp Balm-to-Oil

 

 

Wonderful Hair & Scalp Balm-to-Oil

Our MADAM Wonderful Hair & Scalp Balm-to-Oil creates a protective barrier on the scalp to lock in moisture and instantly restore the strength, shine, softness and manageability of hair. This hair balm features a formula containing no nasties, which means it is made with no Parabens, Silicones, Drying Alcohol or Mineral Oil or Sulfates. You can pair this balm to oil with our other hair products to respect, protect and perfect any style.

How to use: Scoop out a small amount and warm between hands until the balm transforms into an oil. Gently work into your scalp and hair. Do not rinse. Use daily or as often as needed. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered. 

BUY NOW

Ingredients

Caprylic/Capric Triglyceride, Ricinus Communis (Castor) Seed Oil, Caprylic/Capric/Myristic/Stearic Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Hydroxystearic Acid, Butyrospermum Parkii (Shea) Butter, Adansonia Digitata (Baobab) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Crambe Abyssinica (Abyssinian) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Polyglyceryl-3 Stearate, Mica, Fragrance (Parfum)

BUY NOW
healthy scalp

Healthy Scalp

Healthy Scalp Serum

BUY NOW

scalp serum

Healthy Scalp Serum

Our MADAM Healthy Hydrating Serum instantly hydrates to relieve dry scalp by delivering repairing moisture. With repeated use, this dry hair treatment and scalp treatment will nourish and promote a healthy scalp barrier. This scalp serum contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil, or sulfates. Pair this scalp treatment with our other hair products to respect, protect and perfect any style.

How to use: Section dry or damp hair and apply directly to the scalp. Gently massage in. Do not rinse. Use daily or as often as needed. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner, or scalp serum, MADAM has you covered. 

BUY NOW

Ingredients

Water (Eau), Glycerin (Vegetable/Végétale), PEG-40 Hydrogenated Castor Oil, Niacinamide, Pelargonium Graveolens (Geranium) Flower Oil, Adansonia Digitata (Baobab) Seed Oil, Butyrospermum Parkii (Shea) Butter, Sodium Hyaluronate, Punica Granatum (Pomegranate) Seed Oil, Alanine, Proline, Glutamic Acid, Glycrrhiza Glabra (Licorice) Extract, Centella Asiatica (Gotu Kola) Extract, Trifolium Pratense (Clover) Flower Extract, Panax Ginseng (Asian Ginseng) Root Extract, Ganoderma Lucidum (Mushroom) Stem Extract, Adenosine, Sodium PCA, Allantoin, Tocopheryl Acetate, Bisabolol, Glycine Soja (Soybean) Sterols, Glycine Soja (Soybean) Oil, Glycolipids, Gluconolactone, Phospholipids, Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, Menthol, Sodium Phytate, Sodium Benzoate, Phenoxyethanol, Fragrance (Parfum)

stronger hair

Stronger Hair

Revive & Reset Shampoo

BUY NOW

MADAM by Madam C.J. Walker

Revive & Reset Shampoo

Our MADAM Revive & Reset Shampoo gently cleanses hair and scalp while removing buildup without stripping essential moisture. This strengthening shampoo contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this sulfate free shampoo with our other hair products to respect, protect and perfect any style.

How to use: Apply to wet hair and massage into a lather. Rinse thoroughly. Follow with MADAM Strengthen & Restore Conditioner. Our specially formulated hair care products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.

BUY NOW

Ingredients

Water (Eau), Cocamidopropyl Betaine, Sodium Lauroyl Isethionate, Sodium Chloride, Passiflora Edulis (Passion Fruit) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Adansonia Digitata (Baobab) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Glycerin (Vegetable/Végétale), Alanine, Proline, Glutamic Acid, Coconut Acid, Caprylic/Capric Triglyceride, Stearamidopropyl Dimethylamine, Polyquaternium-10, Stearamide AMP, Gluconolactone, Guar Hydroxypropyltrimonium Chloride, Glycol Stearate, Citric Acid, Sodium Methyltaurate, Sodium Isethionate, Lauric Acid, Caprylic Acid, Capric Acid, Sodium Methyl Cocoyl Taurate, Sodium Acetate, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Fragrance (Parfum)

stronger hair

Stronger Hair

Strengthen & Restore Conditioner

BUY NOW

strengthen restore

Strengthen & Restore Conditioner

Our MADAM Strengthen & Restore Conditioner helps repair damage, protect against split ends and reduce frizz. Our smart conditioning technology delivers moisture where hair needs it most, leaving it soft, smooth and shiny. This hair conditioner contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this conditioner with our other hair products to respect, protect and perfect any style.

How to use: Work through hair, leave on for 3 minutes, then rinse. Our specially formulated products are made with proprietary technology to help you achieve the styles that celebrate you. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.

BUY NOW

Ingredients

Water (Eau), Cetearyl Alcohol, Glycerin (Vegetable/Végétale), Behentrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Stearamidopropyl Dimethylamine, Brassica Alcohol, Capryloyl Glycerin/Sebacic Acid Copolymer, Caprylic/Capric Triglyceride, Passiflora Edulis (Passion Fruit) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Adansonia Digitata (Baobab) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Alanine, Proline, Glutamic Acid, Trehalose, Gluconolactone, Calcium Gluconate, Brassicyl Valinate Esylate, Hydroxyethylcellulose, Lactic Acid, Diheptyl Succinate, Sodium Chloride, Disodium Phosphate, Polysorbate 60, Sodium Benzoate, Potassium Sorbate, Triethyl Citrate, Caprylyl Glycol, Benzoic Acid, Fragrance (Parfum)

stronger hair

Stronger Hair

Detangling Leave-In Conditioner

BUY NOW

de tangling

Detangling Leave-In Conditioner

Our MADAM Detangling Leave-In Conditioner lets you detangle effortlessly while reinforcing hair strength to make it more resistant to breakage. This leave-in conditioner hair treatment contains no nasties - it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this leave-in conditioner with our other hair products to respect, protect and perfect any style.

How to use: Apply a generous amount to hair and work through. Leave-in and style as desired. How to use: Apply a generous amount to hair and work through. Leave-in and style as desired. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, deep conditioner, curl cream, heat protectant spray, braid spray, or scalp serum, MADAM has you covered.

BUY NOW

Ingredients

Water (Eau), Helianthus Annuus (Sunflower) Seed Oil, Cetearyl Alcohol, Behentrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Stearamidopropyl Dimethylamine, Capryloyl Glycerin/Sebacic Acid Copolymer, Glycerin (Vegetable/Végétale), Hydrogenated Vegetable Oil, Passiflora Edulis (Passion Fruit) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Adansonia Digitata (Baobab) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Jojoba Esters, Hydrolyzed Jojoba Esters, Alanine, Proline, Glutamic Acid, Gluconolactone, Polyquaternium-10, Caprylic/Capric Triglyceride, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Diheptyl Succinate, Saccharide Isomerate, Citric Acid, Sodium Chloride, Sodium Citrate, Tartaric Acid, Sodium Acetate, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Triethyl Citrate, Caprylyl Glycol, Benzoic Acid, Fragrance (Parfum)

instanr repair

Stronger Hair

Instant Repair Deep Conditioner

BUY NOW

instanr repair

Instant Repair Deep Conditioner

Our MADAM Instant Repair Deep Conditioner instantly reduces breakage and fortifies, repairs, and strengthens hair. This deep conditioner hair treatment contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this deep conditioner with our other hair products to respect, protect and perfect any style.

How to use: Apply generously to clean hair, paying particular attention to ends. Leave on for up to 30 minutes. Rinse thoroughly. Style as desired. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.

BUY NOW

Ingredients

Water (Eau), Cetearyl Alcohol, Ricinus Communis (Castor) Seed Oil, Butyrospermum Parkii (Shea) Butter, Glycerin (Vegetable/Végétale), Olea Europaea (Olive) Fruit Oil, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Brassica Alcohol, Capryloyl Glycerin/Sebacic Acid Copolymer, Passiflora Edulis (Passion Fruit) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Adansonia Digitata (Baobab) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Alanine, Proline, Glutamic Acid, Gluconolactone, Trehalose, Polyquaternium-10, Caprylic/Capric Triglyceride, Diheptyl Succinate, Brassicyl Valinate Esylate, Sodium Chloride, Calcium Gluconate, Lactic Acid, Sodium Benzoate, Potassium Sorbate, Triethyl Citrate, Caprylyl Glycol, Benzoic Acid, Fragrance (Parfum)

Humidity shield

Unlimited Styling Possibilities

Humidity Shield Styling Gel

BUY NOW

Humidity shield

Humidity Shield Styling Gel

Our MADAM Humidity Shield Styling Gel is a flexible hold gel that locks out humidity and defines curls without all the flaking, crunching or weighing your hair down. This hair gel contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this hair styling cream with our other hair products to respect, protect and perfect any style.

How to use: Apply a small amount to damp hair in sections. Build as needed. Air-dry or dry with a diffuser. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.

BUY NOW

Ingredients

Water (Eau), Glycerin (Vegetable/Végétale), Polysorbate 20, Carbomer, Aleurites Moluccanus (Kukui) Seed Oil, Adansonia Digitata (Baobab) Seed Oil, Linum Usitatissimum (Flax) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Caprylic/Capric Triglyceride, PVM/MA Copolymer, Polyquaternium-28, Sodium Hydroxide, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance (Parfum)

stretch define

Unlimited Styling Possibilities

Stretch & Define Curl Cream

BUY NOW

stretch define

Stretch & Define Curl Cream

Our MADAM Stretch & Define Curl Cream elongates, smooths and defines curls. This curly hair cream creates a protective shield around strands and improves elasticity. This scalp serum contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this hair styling cream with our other hair products to respect, protect and perfect any style. With MADAM, you can get the confidence you want to style your hair without the fear of damage.

How to use: Apply generously in a downward motion to wet, detangled hair. Style as desired. Air dry or dry with a diffuser at a downward angle for maximum stretch and definition. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.

BUY NOW

Ingredients

Water (Eau), Cetearyl Alcohol, Glycerin (Vegetable/Végétale), Butyrospermum Parkii (Shea) Butter, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Punica Granatum (Pomegranate) Seed Oil, Cocos Nucifera (Coconut) Oil, Caprylic/Capric Triglyceride, Aleurites Moluccanus (Kukui) Seed Oil, Adansonia Digitata (Baobab) Seed Oil, Linum Usitatissimum (Flax) Seed Oil, Persea Gratissima (Avocado) Oil, Alanine, Proline, Glutamic Acid, Gluconolactone, Glycrrhiza Glabra (Licorice) Extract, Polyquaternium-28, Polyquaternium-10, Tocopherol, Glycine Soja (Soybean) Oil, PVM/MA Copolymer, Hydrogenated Vegetable Oil, Polyquaternium-7, Lactic Acid, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Triethyl Citrate, Caprylyl Glycol, Benzoic Acid, Phenoxyethanol, Fragrance (Parfum)

strength shine

Unlimited Styling Possibilities

Strength & Shine Braid Spray

BUY NOW

strength shine

Strength & Shine Braid Spray

Our MADAM Strengthen & Shine Braid Spray creates a protective barrier on the scalp to lock in moisture and instantly restore the strength, shine, softness and manageability of hair. This hair spray contains no nasties - it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this multipurpose hairspray with our other hair products to respect, protect and perfect any style.

How to use: Spritz and gently massage into scalp. Smooth over natural hair at the root to refresh moisture. Apply lightly to braids from mid-length to ends to reduce flyaways and add shine. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.

BUY NOW

Ingredients

Water (Eau), Cetearyl Alcohol, Glycerin (Vegetable/Végétale), Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Adansonia Digitata (Baobab) Seed Oil, Calophyllum Inophyllum (Tamanu) Seed Oil, Plukenetia Volubilis (Sacha lnchi) Seed Oil, Punica Granatum (Pomegranate) Seed Oil, Alanine, Proline, Glutamic Acid, Gluconolactone, Polyquaternium-28, Caprylic/Capric Triglyceride, Citric Acid, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, PVM/MA Copolymer, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Triethyl Citrate, Caprylyl Glycol, Benzoic Acid, Phenoxyethanol, Fragrance (Parfum)

smooth sleek

Unlimited Styling Possibilities

Smooth & Sleek Heat Protectant Spray

BUY NOW

smooth sleek

Smooth & Sleek Heat Protectant Spray

Our MADAM Smooth & Sleek Heat Protectant Spray is a double duty protectant and humidity blocking spray that protects hair from heat damage up to 450F and helps you achieve smooth looks that last. This hair spray contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this heat protectant hair styling spray with our other hair products to respect, protect and perfect any style.

How to use: Spray Smooth & Sleek Heat Protectant Spray evenly over sectioned, damp or dry hair. Use a heat tool of your choice to straighten and style hair. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or scalp serum, MADAM has you covered.

BUY NOW

Ingredients

Water (Eau), Propanediol, VP/DMAPA Acrylates Copolymer, Adansonia Digitata (Baobab) Seed Oil, Sclerocarya Birrea (Marula) Seed Oil, Chenopodium Quinoa Seed Extract, Punica Granatum (Pomegranate) Seed Oil, Caprylic/Capric Triglyceride, Glycerin (Vegetable/Végétale), Polyquaternium-28, PVM/MA Copolymer, PEG-40 Hydrogenated Castor Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Citric Acid, Sodium Benzoate, Caprylyl Glycol, Sodium Hydroxide, Phenoxyethanol, Benzalkonium Chloride, Fragrance (Parfum)

slpit end

Unlimited Styling Possibilities

Split End Smoothing Serum

BUY NOW

split end

Split End Smoothing Serum

Our MADAM Split End Smoothing Serum instantly improves the appearance of split ends and visibly reduces the signs of damaged hair. This hair treatment boosts shine and fortifies hair between trims with daily use. This hair hydrating serum and scalp treatment contains no nasties- it is made with no parabens, silicones, drying alcohol, mineral oil or sulfates. Pair this hair treatment serum with our other hair products to respect, protect and perfect any style.

How to use: Apply to damp or dry hair from mid-shaft to ends, focusing on ends. Re-apply as needed. Style as desired. Our specially formulated products are made to help you achieve the styles that tell your unique story. Whether it's a shampoo, conditioner, curl cream, heat protectant spray, deep conditioner or hair serum, MADAM has you covered.

BUY NOW

Ingredients

Water (Eau), Polyquaternium-28, Stearamidopropyl Dimethylamine, Caprylic/Capric Triglyceride, Cetyl Alcohol, Adansonia Digitata (Baobab) Seed Oil, Sclerocarya Birrea (Marula) Seed Oil, Chenopodium Quinoa Seed Extract, Punica Granatum (Pomegranate) Seed Oil, Alanine, Proline, Glutamic Acid, Gluconolactone, Glycerin (Vegetable/Végétale), Cetearyl Alcohol, PVM/MA Copolymer, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Lactic Acid, Fumaric Acid, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance (Parfum)

introducing madam
Sign Up