Respect, Protect, Perfect
Respect, Protect & Perfect Your Every Style
Your hair is a canvas you use to articulate your bold and vivid approach to life. Introducing MADAM by Madam C.J. Walker and it’s NEW damage-defying Scalp to Strand System, a collection of 11 products, that gives you the freedom and the confidence to style how you want, when you want.
Madam C.J. Walker
Before there was Madam C.J. Walker there was Sarah Breedlove, an ambitious and bold Black woman from the South born into freedom. It wasn’t until circumstance, resourcefulness, and insight made their mark on her life that she began to change— not just in name, but in trade and mentality.
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By 1906, the Madam C.J. Walker brand was born and life was breathed into the space we so fondly know now as textured hair care with the introduction of Madam C.J. Walker Wonderful Hair Grower. Madam C.J. Walker was a maverick as she audaciously charting her own path forward, carving out opportunities for herself and her fellow Black women as a leader, activist, and philanthropist, and doing it on her own ground.
MADAM by Madam C.J. Walker is inspired by the intrepid spirit of our namesake, the first self-made female millionaire and a beauty empire founder. We exist to herald this trailblazing legacy to the next generation. To every woman of color, charting your own path, with strands that tell expressive stories- this is for you.
Scalp to Strand System
Harness the power of proprietary technology to defy damage through visible repair, so your styles can defy the status quo. Follow the color codes for 3 steps for:
Unlimited Styling Possibilities
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